Social media is used by many of us on a daily basis. Some use it for personal use, to keep in touch with friends and family but others use it to promote a business.

Social media is a great way to market your brand or company and most of it is free too, which is a massive bonus. Although you do not have to commit to a certain level of activity on the social media sites, it does require a level of input to get anything out of it.

Social media works very well for a number of companies in different industries and depending on what you want to promote, will help you decide what platform to concentrate on first. If you deal direct with the public then Facebook can be an amazing online marketing tool allowing you to connect with individuals, send them special offers, latest news and keep them informed of any new products / services that you are launching.