It is very easy to forget certain search engine optimisation elements of your website and you may wonder why you are struggling to achieve decent rankings on places such as Google and Bing. Although the search engines have private algorithms, they do give an idea of what they are looking for an also what they do not want to see.

Some companies get carried away with trying to make their website rank high on the search engines by delving straight into advanced SEO techniques but forget the basics. If you do not have a solid SEO foundation on your website, much of the work you do may be ignored or may not work as well as it should. 

SEO can be very complex so it is advised that you seek the help of a professional to ensure that you are doing it correctly. They may be able to advise you of what you need to be doing or they may manage your SEO for you on a day to day basis.  

There is obviously going to be a cost associated with this but a good marketing agency will be able to increase your sales enough to cover the additional costs of the marketing. Some avenues of marketing can take longer to have a positive effect than others so you may have to be patient.