At present, there are so many different things that a business is having to content with that it is easy for the website to be forgotten about. If the website does not directly generate sales or is only a very small part of your sales then you may think that it is not all that important to keep it up to date, but this is incorrect. Many mor people are now using the internet to find products abs services they want and if they arrive on a site and the information is out of date they may not bother staying in the site.

If the business has a number of people working for it the. You may want to designate one person that is responsible for updating the website. It may be that if you have no one available to do this or if the updates are complicated, you outsource it to a third part web agency to manage for you.

Make sure you are adding new and relevant content as often as possible as this will ensure that the search engine such as Google revisit and crawl the site again. You may not want to keep changing you home page so instead you could have a page with latest Covid updates and a clickable link to if from the home page.