When it comes to online marketing, it can be a bit of a minefield. You can end up investing a lot of money in the wrong places or not investing enough in the right and therefore seeing very little return on your investment.

Google Adwords is a form of online marketing also known as Pay per Click. It allows a business to create online adverts that click through to their website or display their phone number. Each time this ad is shown or clicked (depending on your settings) you will be charged a certain amount.

This is a great way of getting more traffic to your site quickly, but it is vital it is set up correctly to ensure that you get the most out of it as it is very easy to accidently waste money that way. Showing your advert in the wrong places, bidding on the wrong terms or wrong match type and not have enough negative keywords are all common mistakes made when setting up an adwords campaign and can quickly eat up a budget with very little to show for it.