Social media can be a great marketing tool if used correctly. Many businesses now use social media sites such as Facebook, Instagram and Twitter as part of their online marketing, but do they use it to its full potential?

When people think of social media marketing, they normally think or either pay per click types of advertising within the social media websites, or simply of creating a business page and promoting it to gain likes / followers and build up a community etc. If you are able to do both of these then you are more likely to engage with potential customers quicker and boost traffic to your website.

Social media is also a great place to create a buzz about your product or service. It is a place for consumers to discuss a products or services with their friends and family and make recommendations. It is very important to read any comments made about your business and proactively respond to positive and also negative comments. If the comment is negative, it is possibly even more important to respond to than a positive one as a negative comment is often said to have 5 times the and therefore it makes sense to act on these.