When it comes to marketing a website, business owners want to ensure that their site has the best possible chance of being found. SEO (search engine optimisation) is vital in order to get your site listed highly on the search engines such as Google, Bing and Yahoo. There are a number of aspects to SEO that you will need to ensure you undertake in order to see your site rank higher. One of the most effective SEO techniques is ensuring you have fresh, relevant content on your site.

You may not know much about your hosting company, but it may pay to do a little research into them. Often people mention the physical location of your hosting server and if this can have an impact on your SEO. Google state that the location of the IP address which your website is hosted on does play a part in the ranking algorithm. Google try and show their users the most relevant information so are likely to favour sites that have a closer physical location than ones that are hosted in other countries. They do not base results on this alone but it is worth bearing in mind that it may play a small part.