Adding fresh and relevant content to a website is vital to improve your search engine optimisation as search engines like to see a website that is constantly updated, and therefore will push it up the rankings on the search results pages.

It can be hard knowing how to add new content without constantly adding to or changing your main pages but there are a few simple ways of doing so.

Case studies – adding a new case study every week will get that all important content on your site for SEO but will also be useful to your visitors. People like to read about how your business has helped other businesses or individuals and if they read a case study based on something they can relate to (such as an existing problem they have which they need a solution for) then they are likely to contact you with the confidence that you know what to do to assist them.