Designing a website from scratch can be a tricky process and you may not know exactly what will and what won’t work until it is all up and running and you can track the progress. Analytics are vitally important to the success of your website and you should find a reliable statistics package to allow you to get the most from the results.

Goole offer a great free analytics program which will allow you to track a huge number of different stats such as visitors to your site, pages they entered on, pages they left on, how they landed on your site e.g. from a search engine or referred from another site and also what device they were using to browse your website. This information can be like gold to you and your business and will give you an insight in to what your customers do. It can also show you what parts of the site they appear to like and importantly what parts they dislike. If for example a huge number of your customers are leaving at the checkout process then it could mean that it is too complicated or that they have got to that page without being given all the information they need to complete the process. It can also flag up any pages that are not displaying and broken links.