After your website has been up and running for a while it is important to start to evaluate how well it is performing. There are two sides to this, one being how many visitors you are attracting to the site and two, how successful your website is at converting these customers to sales or enquiries.

There are a number of ways in which you can do this but all of them require you having some sort of statistics package to allow you to compare results over time.

Since Google improved their privacy terms, it is now harder to see what searches have been made on the search engines to find your site. But you will be able to see the source of each visitor, i.e. if they have found you on Google, Bing, through a social media site or a link on another site or if they have come to you directly by typing your web address in at the top.

Once you know how they have found you, you can often start to drill down to find out what pages they have visited, how long they spent on the page and which page they left at. This data can be crucial in helping you find out where your site is working well and importantly not working well.