Diggit Mobile Marketing

The Hollywood Reporter has revamped its iPad application with new editorial and advertising features that encourage users to read the weekly digital version on their devices. The Hollywood Reporter iPad app initially launched in 2010. The magazine was active in mobile this year and claims that greater than 25 percent of traffic comes through mobile devices. “The Hollywood Reporter launched its first iPad app in late 2010 as element of our overall brand re-launch,” said John Marchesini, director of product development for The Hollywood Reporter, L. a.. “This app was delivered on the dawn of the iPad, before Apple had launched its Newsstand product. Moreover, Apple’s in-app subscription policies for publications were still evolving on the time. Times have changed, and it was time for The Hollywood Reporter to catch-up,” he said. “Because people desire the print magazine so immediately each week regardless of where they’re on the earth, we understood the necessity to deliver a subscription-based tablet edition that captured the classy and quality of the print product. With its retina display, the iPad is definitely the right platform to the multimedia elements of the magazine.” Mobile entertainment The new iPad app now includes all the content from the […]

BT has launched SmartTalk, a free app which enables users to make calls on their iPhone on the price of a landline call. Up to 5 users can register to a single BT account, and use the OTT app to make mobile calls, over a knowledge connection, that are then billed to their home phone calling plan, and charged accordingly. This implies that calls from abroad made via the app could be treated as UK calls, that may potentially make it free – so long as the user is hooked up to wi-fi and never using up roaming data to make the decision. SmartTalk also provides another option to the problem of calling 0800, 0845, and 0870 numbers from a mobile, that may charge up to 50p per minute despite being free for landline callers. Over the last year or two, loads of parties have launched mobile-friendly voice shortcodes, but that solution requires brands to take responsibility for establishing shortcodes. While the SmartTalk app is basically a piece-around, it puts this power within the hands of shoppers. “This is a very exciting breakthrough meaning you may take your BT calling plan with you and continue saving money when you’re clear […]

The Jan. 21, 2013 issue of Forbes magazine Forbes has rolled out an iPad application that marries the print, Web and social components of the magazine. The new iPad app is a part of an even bigger digital and print revamp from Forbes. In comparison to other publishers and media brands which have jumped at the tablet so one can take content digital, Forbes’ approach is more cautious. “We were deliberate about our app strategy, with an extraordinarily organized approach – we first introduced apps for our investment guides and wealth lists,” said Lewis D’Vorkin, chief product officer at Forbes, The big apple. “First we transformed the Forbes Site right into a dynamic publishing platform for the era of social media,” he said. “Then we rebuilt a mobile site using HTML5, betting at the tried-and-true browser, which still remains the consumer’s preferred technique to consume news.” “Forbes magazine recharged itself, too. a brand new design and a people-centric cover strategy reinforced our message of entrepreneurial capitalism. We knew the correct app would emerge from these efforts to function a gateway to both our magazine and the extreme depth of our Website.” Read on mobile Forbes partnered with Maz to construct […]

Pastry brand Jus-Rol has become the most recent brand to team up with Shopitize to present discounts on a lot of its high-quality pastry products. Other brands on board include Kellogg’s, United Biscuits, Aunt Bessie’s and Little Dish. Shopitize’s cashback shopping service, delivered through its mobile app, enables brands to connect to their customers and reward them for his or her loyalty with money-off offers. To get the offers, shoppers download the iOS or Android Shopitize app and register to the service, after which receive offers direct to their cellphone. They then head for the supermarket, buy the products – they could should scan the pack to be certain they have got the proper pack size/flavour etc. that the offer pertains to – and after testing, take a photograph of the till receipt. The buyer must photograph the total receipt. A ‘stitch’ function in the app enables the patron to take photographs of diferent sections of the receipt after which stitch them together. The photo of the receipt is then uploaded to the Shopitize mobile ecosystem via the app, where it’s validated. Importantly, the retailer plays no part within the redemption process, so there is no such thing as a […]

Insurance comparison website comparethemarket.com has launched a mobile site devoted to car insurance quotes at www.comparethemarket.com/car-insurance/  The company says the hot “mobile car insurance quote journey” aims to make the user experience of comparing car insurance on a smartphone as easy and rewarding as possible. “Customers using smartphones needed to repeatedly swipe, pinch and prod their screens to get a quote,” said comparethemarket.com IT director, James Lomas. “Today nearly all of smartphone users comparing car insurance on comparethemarket.com may have an experience that isn’t only easier, but is integrated across channels. As an instance, their mobile quote could be retrieved on a desktop PC. Most significant of all, their mobile experience might be much quicker – something it truly is invaluable in customers’ busy lives.”