Diggit Mobile Marketing

A week ago, Facebook sent out an invitation to a mysterious press event at its California HQ, which read: “‘Come and spot what we’re building”. Since then, speculation as to what the social network giant would announce has spiralled. Would or not it’s a brand new advertising platform, a mobile OS, or perhaps a full-blown Facebook handset Well, now the wait is over, and we all know what Facebook have been building: ‘Graph Search’. Graph Search, with a purpose to launch initially in a personal beta, is an expanded social search function intended to show you how to navigate connections – whether that’s friends, photos, places, and interests. Users can combine phrases to narrow down their search by traits including location, interests, and relationship to the user. A few of the examples given by Facebook include with the ability to look for “software engineers who live in San Francisco and prefer skiing,” or “movies liked by those who like movies I like”. “When Facebook first launched, the most way the majority used the location was to browse around, study people and make new connections,” said Facebook’s Tom Stocky and Lars Rasmussen in a blog post announcing the function. “Graph Search takes us […]

January 29, 2013 Viggle reports that users have checked into TV shows 151 million times previously year, proving that mobile devices are key to enhancing second-screen experiences. Viggle users earn rewards by checking into their favorite TV shows using the free app, with Viggle reporting that it has given away over 1.3 million rewards some time past year from retailers reminiscent of Amazon, The distance, Best Buy and Sephora. The Viggle app listens to what’s on TV and points accumulate for each minute watched which might be redeemed for rewards from Starbucks, Burger King and other brands. “a giant challenge have been at the big screen – keeping viewers attention – to work out ads as people time shift their viewing or spend time on a second screen during commercials breaks,” said Greg Consiglio, president and CEO of Viggle, New York “Second screen allows advertisers to have interaction consumers where they’re spending their time, increasing their ROI on TV advertising,” he said. “We’re seeing the daily habit form round the Viggle experience with monthly increases in active users. We believe TV viewing habits will continue to involve adoption of second screen platforms. “Our ad targeting capabilities let us engage the […]

Telecommunications companies in India must seek the implicit written consent of consumers – via SMS, email, fax or hard copy letter – before activating any paid-for Value Added Service, under new regulations brought in by the Telecom Regulatory Authority of India (TRIA). The new rules come into force on 2 February and apply both to existing paid-for services, and services that have been previously free but could be charged for at some point.In addition they require the telco to offer a Freephone number that buyers can call to deactivate unwanted Value Added Services.

Location-based mobile advertising firm JiWire has extended its partnership with Advanced Wireless Group (AWG), the most important provider of free wi-fi in N. American airports, to provide free, ad-supported wi-fi to travellers in airports around the US. The partnership delivers a possible audience to advertisers of greater than 293m passengers. JiWire launched its Ads for Access solution, enabling brands to sponsor wi-fi access when consumers engage with their campaign, in 2009. Calls to action include watching a video, performing a search, downloading an app, or linking to a brand’s Facebook page. Advertisers include Google Play, Microsoft, Hyatt, Comcast, and British Airways. AWG provisions a minimum 1 Mbit/second connection in large airports. Consumers are usually connected for 45 minutes after each engagement with an advertiser, with a vast collection of connections available to them. Per the firms, the logo sponsored wi-fi access program delivers a median mobile engagement rate of over 40 per cent, a 60-fold lift in performance over standard mobile banners. JiWire notes that consumer demand without cost, high speed, on-the-go internet connections is growing rapidly, as data-hungry smartphones and tablets continue to extend, and the collection of public hotspots expands. JiWire’s recent Mobile Insights report revealed that during […]

Real-Time Bidding (RTB) methods increase CTR (Click-Through Rates) on mobile ads by a normal of 97 per cent, in line with Adfonic’s AdSnap: Mobile RTB report. The report relies on billions of ad impressions from Adfonic’s platform, comparing the the result of campaigns using RTB – the programmatic trading of mobile ads in line with algorithms – to these which failed to. For some advertiser verticals, RTB may give a fair greater uplift. Style and fashion campaigns, let’s say, saw a rise of 231 per cent once they used RTB. There are benefits for publishers too, as eCPMs (effective cost per thousand) are 64 per cent higher on average for RTB campaigns, in line with the report. When combined with rich media ad formats, RTB can apparently prove much more effective, giving an uplift of 218 per cent over a regular banner. “In the mobile advertising world, everyone seems to be all in favour of how we will make ads more relevant and effective, especially as mobile advertising is experiencing explosive growth,” said Adfonic CTO Wes Biggs. “The challenge is considerable when coping with billions of user interactions each day. The introduction of sophisticated algorithms which analyse huge data volumes […]