Diggit Mobile Marketing

Motive Television, a software development house in Soho specialising in TV and video, has had its patent for ‘place changing’ mobile TV technology approved within the US. TV Anywhere is integrated into internet-connected set-top boxes and linked with a user’s tablet so one can watch live programming or shows that they have got recorded wherever they’re via their web browser. The tech is a part of Motive’s Television Anytime Anywhere platform already utilized by Mediaset in Italy and being rolled out with Digiturk in Turkey and CME within the Czech Republic throughout the process the year. “Now that we’ve got the patent, we will make it available for third parties – anywhere,” said Leonard Fertig, CEO. It cost greater than £13m and 6 years to develop the television Anytime Anywhere technology, Fertig explained, and the CEO is convinced that it can be still unique at this stage. Others with similar offerings require a brand new piece of hardware, while TV Anywhere is installed within the set-top box or delivered as software over the platform’s network. Tablet TV The company is operating with a regional broadcaster within the US, Granite, to debut another one in all its services, Tablet TV, a […]

March 22, 2013 British publisher Guardian News and Media’s mobile traffic reached an all-time high in February, due largely to the launch of a responsive site late last year. The numbers come from the Audit Bureau of Circulations’ February online certification. The Guardian has plenty of mobile tools, including Web and applications for iPhone, Android, Kindle Fire and BlackBerry devices. “One thing that has proven to be especially fascinating is the truth that 1/2 our mobile users are connected to Wi-Fi, which proves that there’s just as strong a case for at the couch as there’s for at the move,” said Tanya Cordrey, chief digital officer on the Guardian, London. “A larger proportion of users access our main news and sport sections on mobile,” she said. “This is because they generally tend to exploit their mobiles to access breaking headlines or news, whilst they use our desktop site for more exploratory browsing.” Mobile growthThe ABC audit was conducted from Feb. 1 – 28 and appears at traffic around the Guardian’s iPhone application, mobile site and PC site. According to ABC’s findings, the Guardian’s mobile site brought in 17.2 million monthly unique visitors in February. It is a 44.7 percent year-over-year […]

For a lot of people, the cellular phone is a necessary communication tool, and using apps has become an everyday necessity for millions, but there’s a problem for a bunch who number over 285m worldwide. Blind and partially-sighted people around the globe routinely encounter apps that may be life-transforming – if only they can use them. Our sight could be compromised by injury, illness or age. Many folks will suffer significant sight-loss during our lifetime, and we have to act to make sure that mobile technology use remains possible for us, in that event. The complexity and design of cell phones has often made them difficult for blind and partially-sighted people to take advantage of. plenty of factors, including the scale and shape of buttons and the dimensions of text and icons on their screens, combine to make their use difficult, or in lots of cases, impossible. Mobile experienceThe Royal National Institute for the Blind (RNIB) was working alongside the mobile technology world for decades, helping device manufacturers, network operators and, more recently, app developers, in order to make the mobile experience that we know and love equally accessible to those that are blind or partially-sighted. Try this little test: […]

March 20, 2013 Online destination Answers.com has launched a mobile site that lets users swipe their finger across smartphones and tablets to bare answers to look queries. Answers.com claims that fifty percent of the company’s page views come from mobile devices. Consumers can visit the recent mobile site directly at http://www.answers.com/. “Much of the buzz and effort within the media and ad business straight away is the threshold of the network on smartphones, tablets and other devices,” said Peter Horan, president of Answers, St. Louis. “Consumers like to ask questions whereever they’re, whenever they’re curious,” he said. “And so they like to swipe. Asking questions and swiping seem two of the foremost natural human actions. We’ve brought them together in an incredible, app-like experience at the mobile Web.” Answers Corp. owns and operates Answers.com. The corporate claims to have answers for greater than 18 billion questions and a community of 180 million users. Mobile answersThe homepage of the positioning is decided-up with an enormous search bar that stretches around the screen. As consumers start to type in a query, the location pulls in commonly searched keywords that piece together to form questions. Once a query have been submitted, users must […]

Mobile parking payment solution provider Parkmobile has announced the deployment in their application at Boise State University. Faculty, students, visitors and staff will now be capable to pay for parking using a mobile device that supports any of the four main mobile OS platforms (iOS, Android, Windows, Blackberry). The Parkmobile application supports a range of payment options, including QR codes, NFC stickers, the net or a mobile app, all of that are available to the shoppers upon account creation. “Parkmobile is thrilled to launch our mobile payment parking service at Boise State University,” said Cherie Fuzzell, CEO of Parkmobile USA. “With this technology, customers not need to look up change at their destination. We’ve got had great success with other universities nationwide. With the addition of NFC to our suite of payment options, our mobile payment service remains an example of innovative technology which may make our lives easier and more efficient.”