Diggit Mobile Marketing

April 1, 2013 Hearst Corp.’s Esquire magazine has rolled out a mobile application that uses a reader’s voice and an interactive question-and-answer session to serve up personalized content. Esquire’s app uses the magazine’s fashion, grooming and drink personalities to assist readers find their perfect look or cocktail. The debate to Esq app works with iPad and iPhone devices, and is powered by Volio. “Over the previous couple of years, since we did our e-ink moving cover in 2008 and our augmented reality issue in 2009, we’ve become a touch laboratory for cutting-edge media ideas,” said David Granger, editor in chief of Esquire, The big apple. “In this example, Volio came to us and asked if we’d be game to let our readers experience something entirely new,” he said. “We thought it was cool, and that i hope we will both do more editorial iterations someday and get a number of Esquire’s advertisers to give thought utilizing it.” Mobile matchThe app’s homepage is sectioned off into three pieces of content where readers can get assistance on finding their perfect outfits and hair products or mixing up a brand new cocktail. Esquire’s fashion director Nick Sullivan, drinks columnist David Wondrich and grooming expert […]

Online donation platform JustGiving saw traffic from mobiles overtake desktop for the 1st time during yesterday’s London marathon. During the development, 58 per cent of traffic to JustGiving’s site came from mobile devices, both smartphones and tablets – an uplift of 41 per cent from marathon weekend in 2012. Meanwhile JustTextGiving, its SMS service, received over 12,000 donations.  As a result, mobile brought in a record £300,000 over the process the day, up 56 per cent from last year’s figure. “Just staring at the collection of smartphones within the crowds on Sunday brought home just how important mobile has become in mass participation events,” said Anna Kuriakose, head of product at JustGiving. “Nowhere is that this truer than within the field of giving, where we will see that mobile is driving unprecedented levels of engagement and generosity. The past year has seen a gigantic leap inside the variety of our users reaching for his or her smartphones to indicate their generosity – to offer wherever they’re and whenever they choose.” Join us at the Mobile Retail Summit, London, 24 April.

March 29, 2013 New York magazine has rolled out an iPad application featuring complete versions of its weekly publication, in addition to a live stream of recent content from its network of sites. The app could be available on April 1, timed to the 45th anniversary of the launch of recent York, which had an April 8, 1968 cover date.  The app might be available for subscribers and single-copy purchasers through Apple’s App Store. “The strategy is to provide an app that reflects the whole scope of our content and business – we’re an organization that produces both a weekly magazine and nearly 150 stories per day on our network of websites – and to answer user behavior in a wise way by making both daily and weekly content available in a continuing, integrated package,” said Michael Silberman, general manager of nymag.com, Manhattan. “We know the foremost successful apps are used everyday,” he said. “We also know that freemium is a brilliant app business model. “We’ve built an app a good way to encourage both daily use and upgrading from free to paid.” Mobile contentNew York magazine will offer both annual subscriptions and monthly, auto-renewing subscriptions.  Once print subscribers validate […]

With the Mobile Retail Summit now just two days away, it is time to have a look at which companies would be presenting at the day, and what they’ll be speaking about. It’s this type of wide line up that we’ve needed to split it in two, starting today with our sponsors.  First off, Kamran Saeed, from Platinum sponsor Brainstorm, would be speaking at 9:30am, kicking off the On Device session, with regards to how brands can put the shopper on the centre in their mobile experience. Gold sponsors At 10:10am, Christian Howes from Urban Airship might be presenting ‘Retail Marketing’s Seismic Shift From Interruption to Invitation’. The debate will deal with 10 key factors to forcing sales and revenue by getting a brand on consumers’ mobile devices, and keeping it there. At 10:35am, The Weather Channel‘s Lindsday Wiles could be talking about ways to use the elements as a targeting tool for mobile advertising and messaging. At 11:45am, in the course of the Driving Footfall session, Millennial Media‘s Stephen Jenkins could be outlining how retailers can use mobile to harness location data and proximity to indicate of sale, and to bridge the digital/physical divide. At noon, Benny Arbel from myThings […]

March 27, 2013 The Washington Post has revamped its flagship iPad application to incorporate digital replicas of print content besides Web articles. The Washington Post app packages multimedia, news and social media right into a digital hub of content. Norfolk Southern Corporation is the launch sponsor of the app. “We desired to create a customised experience for our users, as a way to experience Post content in a lot of ways—a replica of the newspaper, dynamic content through the day, real-time social media, live videos and discussions and more,” said Cory Haik, executive producer for digital news at Washington Post, Washington. Read on mobileThe app combines the Washington Post’s Website – which includes breaking news and blogs – with a digital replica of the daily print newspaper. Additionally, the app archives two weeks’ worth of digital print replicas and 40 comic strips. Washington Post digital replicas The goal behind aggregating both online and print content is to succeed in two different reader demographics – people who prefer an everyday paper and those that want real-time news. The app is decided up in order that consumers swipe from the left side of the screen to the correct to access stories. Consumers […]