With recent surveys showing that we spend an average of 3 hours per day on our mobile phones or tablets, then it makes sense to market your business in this way. Mobile marketing can be a bit of a worry for some companies as often they think that they will just be bombarding thousands of people with spammy text messages they don’t want and will get little response from it, but this is not the case and certainly not the way to go.

Having a mobile app will allow you to build in adverts without having to contact people. The adverts can be displayed as banner ads, videos or even more subtly within the text on an existing page. These ads are not too intrusive and often get a high click-through rate.

Using SMS, you can quickly message people on your subscribed list. If you are going to use this, be sure to only message people that have opted in (and you have proof of this) to receive communications from you and keep your messages short. Try not to message too often otherwise you will get a high percentage of people opting out. This can be a great way to tell your customers about an upcoming sale or product launch.