Like most businesses around the world, google has begun to change the way it operates due to the influx of mobile phone users of its services. Google, the leading search engine, is a great absorber of data of its users. It uses this data to improve its algorithm, so that it can create greater, more exact results for the searches its users make. Due to its data collection, it has noticed a glaring difference between how desktop users of its services and how mobile users search. The main difference is that mobile users will use google in a more conversation way, using it to find out information as much as to find websites to buy from. The massive increase in people using their mobile phones to access the internet is going to continue to enforce a new aspect to internet marketing, and google as well as other businesses will have to respond effectively, or risk becoming uncompetitive.