A popular way of advertising is through mobile apps. Now available on various platforms, many people add to their app collection frequently – whether it’s a new game or a useful tool like a document scanner. Many apps are free, and the developers make a profit by using adverts.

It’s an easy way of advertising – you simply need a small graphic, sometimes filling a fraction of the screen or a pop-up style that fills the entire screen, or a basic link to your product or service. However, there are a couple of things to be wary of.

The biggest issue is that you must make sure you are associating yourself with reliable applications. If you are advertising on a very poor quality game, for example, people may wrongly associate your business with poor quality too. This may mean an app that is ‘buggy’ and doesn’t do what it’s supposed to, or that slows the user’s tech down significantly.

It’s also important that your advert is not too intrusive. When ads pop up too frequently or are hard to exit, people sometimes end up removing the app. You do not want people to associate your brand with feelings of frustration and disappointment.

Advertising through apps is a useful platform, but it’s one that you need to look into before committing to anything.