Mobile Marketing can be a powerful tool when it comes to reaching your audience. The advantages of mobile marketing can make it very attractive for many companies and if done correctly can achieve fantastic results.

There is so much data that you can gather to market via this avenue that it means you can make your message extremely relevant to the individual or company. Often you can find out peoples locations, times that they use their phone most, products / pages that they have viewed. Many of the big search engines already show users a personalised view of a search results page changing the position and ads shown to match those that may be of interest to you based on previous searches. This allows you to send different targeted emails / text messages to preselected groups.

When marketing via mobile / tablets you need to ensure that you comply with all the privacy regulations that may affect your campaign.