Many businesses with their own website may be familiar with the term ‘responsive design’ but perhaps don’t know its benefits.

Responsive design reaches out to users using a wide range of devices. The websites size changes to match the screen size of each device, therefore improving its user experience on mobile phones, tablets, eBook readers, mp3 players and games consoles.

A responsive design can mean making many changes to a business’s website, rather than creating a mobile website for smaller devices. The design itself is created using flexible grids, with images and content able to decrease in size by columns to match a specific screen size.

The navigation menu is also flexible, and again it can decrease or take a completely different from, which can usually be the case for mobile phones. There are many businesses who opt to create a mobile website, and this can be beneficial if your main website is complex, and you are quite reluctant to simplify it; instead creating a new ‘mobile optimised website’.

A responsive design can present visitors with the layout they are used to, whichever device they use, and it can help increase conversions by making it easier for them to use a website they are used to, rather than one which may be unfamiliar and completely different to use.