Yahoo! has formed a strategic alliance with Mumbai-based mobile ad network Vserv.mobi to monetize Yahoo’s mobile inventory. 

According to the terms of the partnership, Yahoo! will use Vserv.mobi’s network to market its mobile inventory to focus on audiences across Southeast Asia, including Singapore, Malaysia, the Philippines, Thailand and Vietnam. 

“We believe that today’s announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem,” said Vikas Gulati, VP of commercial Development for Vserv.mobi. “Being a premium digital publisher with a stupendous variety of loyal viewers, Yahoo could be ready to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while with the ability to monetise it with optimal yields throughout the region.”