Mobile ad network Vserv.mobi has introduced social sharing and A/B testing to its HTML5 rich media solution. 

“Our rich media ad platform allows advertisers to create engaging moments that buyers love, and we have natively in-built Social sharing options to enable ‘virality’ of this engagement,” said Binay Tiwari, director of worldwide marketing & product at Vserv.mobi.

“The addition of A/B testing functionality makes running parallel campaigns a breeze, thereby allowing advertisers to experiment more and take more informed decisions in line with real-time user engagement metrics.” 

Vserv can also be offering advertisers their first HTML5 creative for free of charge, to encourage companies who’re sat at the fence to aim rich media mobile ads for themselves.