Urban Airship, a Google Wallet Sandbox partner, teamed up with Alaska Airlines to illustrate the brand new loyalty, reward and engagement functionality of the Google Wallet API.

 The push specialists demoed the industry’s first full support for rich loyalty notifications at the Android platform and showed how brands like Alaska Airlines can integrate existing loyalty programmes into Google Wallet

The API enables merchants and types to create a two-click sign-up process for branded loyalty card schemes. Using the drag-and-drop visual builder campaign creators can dynamically update card information and send additional loyalty messages to card users. By adding a ‘Save to Wallet’ button, loyalty schemes may be sign-posted and joined by people anywhere on the net. People may also scan an existing physical card so as to add it to their Wallet.

Urban Airship’s solution enables brands that desire to use Google Wallet to construct loyalty programmes, coupon and gift card campaigns, membership cards, ticketing solutions, boarding passes. Additionally they offer a generic template for one-off campaigns.