Facebook has announced the formation of a UK advisory board made from brands and agency leaders with a purpose to ensure it delivers one of the best service to its advertisers.

Although the gang contains chief execs and MDs from a few of the UK’s biggest ad agencies, there isn’t a mobile specialist in sight. just a little a surprise give Facebook’s commitment to being a mobile-first business. See our interview with Christian Hernandez, director of UK and pan-Euro at Facebook, here.

Facebook UK Advisory Board members are:

• Matt Atkinson – Tesco
• Sarah Mansfield – Unilever
• Spencer McHugh – EE
• Jason Richards – PepsiCo
• Jon Woods – Coca Cola
• Karen Blackett – MediaCom
• Gerry Boyle – ZenithOptimedia
• Phillippa Brown – Omnicom
• Mark Creighton – Mindshare
• Pippa Glucklich – Starcom MediaVest
• Rob Horler – Aegis