Samsung is the newest smartphone manufacturer to integrate Telefónica’s operator billing capabilities using its BlueVia payment APIs.

Users of its app store, Samsung Apps, and the Samsung Hub shall be ready to purchase digital content and charge the payment on to their phone bill or use their prepaid credit. The company hopes that the benefit of constructing payments on this way increases sales, particularly in developing markets where people have less access to standard banking services. The phased roll-out is anticpated to begin with Telefónica Germany inside the coming months.

“Samsung is committed to making sure that our customers have choice and convenience when purchasing content on our devices,” said Lee Epting, VP of media solutions centre for Samsung Electronics Europe. “Our partnership with Telefónica Digital allows us to deliver another easy and convenient purchasing experience to our Samsung Hub and Samsung Apps customers.”

The partnership with Samsung joins similar agreements with companies including Google, Facebook and Microsoft.