Ahead of Robbie Williams’ next stadium tour, Take the Crown, Samsung has performed a makeover on 60 iconic black cabs at the road in London, Manchester and Glasgow.

Fans that hail one of many taxis can be ready to enter a contest to fulfill the guy in person by tapping their phones at the NFC pads on board, or tweeting a photograph of themselves with the hashtag #SamsungRobbie. There would be 40 branded cabs in London, with ten each within the two other participating cities.

Simon Stanford, VP of Samsung’s IM Division within the UK and Ireland, said: “So a lot of our customers are music fans, so it is a great opportunity to inform them about our partnership with Robbie and provides them access to him.

“Robbie would be playing in London, Manchester and Glasgow in the course of the tour, so we are hoping our taxis may help really drive buzz and excitement within the weeks leading as much as those concerts.”