April 28, 2014
Revolt TV, Sean Combs’ music-themed digital cable network, recently released a mobile application that includes long-form content to interact the music enthusiast who lives in an actual-time culture.
Revolt hopes to resonate with millennials via live all-access content. The 24/7 music channel aims to fill a void in music television and entertainment, where popular networks like MTV and VH1, which used to air music videos and related programming, have swayed towards reality TV lately.
“Unlike other networks or media companies that focus on this audience, we aren’t developing shows which are all things to everybody – Revolt focuses purely on music and music culture,” said Jake Katz, vp of audience insights and strategy at Revolt TV, La.
“We see our audience’s innovative media behaviors as a chance, not a dilemma,” he said. “Young consumers spend more time online on their smartphone than they do on a desktop computer. Unlike most mobile content, our app features long form editorial and long form video content.”
App game
Complementing the network’s on-demand queue, the Revolt app allows users to observe the channel live, access videos at the go, set programming reminders from a smartphone and skim breaking news.
Revolt’s format of breaking news for its app
Inspired by the increasing feed style consumption of content online and increasingly visual nature of the net, Revolt is experimenting with content formats. The app launched with an exclusive release of a brief form mobile series called “Making The emblem,” that is an inside seriously look into the creation of Revolt.
Feed style formatting
For an audience that prefers to observe TV content across many devices, the Revolt app gives fans the power to authenticate their cable subscription and watch Revolt directly on their mobile devices.
Features include a video gallery, where users gain access to interviews, movies and music videos, live news feeds, presenting users access to everything from videos and articles to shows.
There is additionally an eye live option, where users with a Comcast/ Time Warner ID and cable subscription to Revolt can watch on demand. Scheduling options let users set reminders or share the show on social media.
Subscribers can watch Revolt on-demand
“We know our audience lives in mobile, which suggests it’s as important of a dash point for our consumer as our linear experience,” Mr. Katz said. “Unlike other TV brands targeting this audience, our mobile strategy is absolutely not just to create a marginally point that drives eyeballs to TV. Instead we wish our mobile presence to produce access to the identical great content we stock on the other platform or screen.”
Streaming live
Distributed through Comcast, Revolt is attempting to face out by connecting youth with artists through social media trends and backstage exclusive access viewing of stars on tour and in action.
From a brand standpoint, Revolt’s music curation and ambitious point-of-view at the music conversation makes them a valuable offering for the more youthful consumer.
Revolt brings music stars and fans together
All of Revolt’s content is in real-time, that is heavily skewed towards mobile.
New opportunities
The TV everywhere initiative of Revolt allows the emblem to achieve people who find themselves obsessed with music across all genres.
Similar to how news is absorbed through an individual’s visit network for specifics — CNN or Fox for insight, news, and government topics or ESPN for sports related content — Revolt gives millennials the chance to speak about music.
“Revolt will continue to remain nimble and hungry to conform our content experience according to the always changing nature of our audience,” Mr. Katz said. “Every disruption our audience brings to the media industry will stay a source of inspiration as we build, tear down, and re-build.”
Final Take:
Michelle is editorial assistant on Mobile Marketer, New York