According to a survey of two,000 consumers commissioned by SDL Campaign Management & Analytics, 68 per cent of UK consumers use their cellphone in store. Of those 29 per cent said they compare prices, 22 per cent read reviews and 23 per cent compare services available from other brands. 

The research also surveyed an additional 2,000 people around the US, Australia and Singapore and located that collectively 69 per cent expect a brand’s online store, mobile app and physical store to supply an identical pricing, discounts and sales.

Groupon speaks to SMEs

Groupon surveyed greater than 300 SMEs within the UK via and online questionnaire and located that only 17 per cent invest more in mobile within the coming year.  8 per cent said they’d reduce digital spend this year in favour of more face-to-face communication.

“To ensure that SMEs to outlive and remain competitive, they must get the balance right and choose when to have interaction in person or use alternative channels,” said Roy Blanga, Managing Director, Groupon UK “Central to here is with the ability to understand each customer and their preferences. Targeting them on the right time with tailored offers and promotions will make customers feel they’re valued and getting an exclusive experience that they couldn’t get elsewhere – SMEs that fail to try this will fail to see sales.”