May 30, 2013

The Big apple Times has updated its Scoop mobile application with content from New York’s new Citi Bike program.

The Citi Bike share program was recently launched. Consumers who’ve the mobile app can simply update it to view the recent content.

“The Scoop is all about encouraging people to take advantage of out of recent York by finding the city’s best restaurants, coffee shops, events and more,” said Dan Blumberg, mobile product manager on the Long island Times, Ny.

“Citi Bike has an analogous mission: unlock a motorcycle; unlock Big apple,” he said. “So, the assumption to feature a sponsored section telling users where they will get a Citi Bike is smart since it is a valuable service to our users and fits the context of the app.

“It’s a great tool for our users and allows Citi, a first-rate sponsor, to give compelling and fascinating content for The hot York Times audience.”

The scoop
The Scoop iPhone app lets users locate Citi Bike stations throughout Ny and get real-time updates on what number of bikes and docks each has available.

Users also are ready to take a look at recommended destinations nearby, including the city’s best restaurants and occasional shops, which can be selected by Ny Times editors.

Via the app, users can see a map showing Citi Bike stations and Scoop picks in the course of the city and zoom into it.

Furthermore, users can get information at the selection of bikes and docks available at each station, that’s updated every minute.

The app also lets users get bike-friendly directions from their current location to a Citi Bike station or a Scoop pick.

According to the publisher, it is the primary time the corporate will feature content from an advertiser in a mobile app outside of an advertising unit.

Word of mouth
The company is getting word out concerning the recent app addition through a number of multiple channels, including mobile, Web, print and social media.

App updates are key for marketers, especially when building a relationship with consumers.

And, providing engaging and relevant content is a must.

“Mobile is still a vital a part of our corporate strategy,” Mr. Blumberg said. “We know that our users are very active on mobile devices and we’d like them so as to access our greatest-in-class journalism at the devices they use.

“That said, we continue to enhance our existing mobile experiences, just like the update to the inside track app for iPhone, and in addition create new mobile experiences on all strong and promising emerging mobile platforms and technologies, including third party mobile applications,” he said.

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York