March 27, 2014

In a mirrored image of the way mobile is transforming news gathering, consumption and monetization, The recent York Times will soon launch its first mobile product with its own dedicated editorial staff and produce native ads to mobile for the 1st time.

NYT Now, so one can offer a curated choice of news items from NYT.com in addition to around the Internet, would be available starting April 2 as a standalone subscription for the iPhone application and on the net at a price of $8 every four weeks. Cartier may be initial sponsor, with paid posts clearly identified as advertising content appearing in-stream within the scrollable news feed.

“The advantage of NYT Now’s which you can scroll the head news you have to know at that moment,” said Linda Zebian, director of corporate communications on the Ny Times, Big apple. “You get the summaries; the Morning Briefing, the Evening Briefing and the Daily Tip Sheet assist you to get caught up quickly.

“The major difference is that these stories are hand-selected by our NYT Now editors,” she said. “It is actually what our editors think you should know, what are the main stories of the instant and they’re going to push them to NYT Now and they’re going to summarize them for you for speedy access at the go.”

Curated content
NYT Now’s new subscription product targeted at an audience seeking more content than is currently available at no cost but at a discount than the whole news report with the goal of helping the inside track organization grow digital subscriptions.

NYT Now could be a major change in how the publication gathers and disseminates news because it is the 1st mobile product with its own editorial staff tasked with curating online content to supply a variety of the foremost stories. Additionally it is The hot York Times’ first standalone news product beyond its core news app.

The content so that they can be available within the app may be geared towards helping readers quickly make amends for a very powerful stories at a given moment. The editors will hand-select articles, videos, infographics and slideshows from NYTimes.com and can tailor headlines and summaries for mobile readers.

The content may be displayed in continuously updated news stream. Users may be ready to tap at the summaries for full access to finish stories.

Native ads
The launch of NYT Now may also mark the official debut of native ads, called Paid Posts, on mobile devices. Advertising on NYT Now will consist exclusively of Paid Posts, with users ready to click through on in-line ads for full access to sponsored content.

Paid Post units and branded content will begin appearing on NYT Now on April 2 and at the core The big apple Times news app for iPhone and iPod touch and mobile Web inside the coming months.

Paid Posts turns into available on among the news organization’s other smartphone and tablet apps later this year.

The Big apple Times was tinkering with its digital subscription strategy for a while because the consumption of online news content continues to grow.

Almost a year ago, The hot York Times outlined a plan to expand its digital product portfolio with the goal of growing digital revenues. NYT Now’s a vital step on this process.

Digital subscriptions
Also on April 2, the scoop organization is introducing Times Premier, a brand new subscription plan designed for the largest consumers of the publication’s content. For $45 every four weeks or $10 extra every four weeks for home delivery subscribers, readers may have behind-the-scenes access and exclusive benefits on top of what’s offered with the All Digital Access subscription.

The standalone NYT Now subscription includes unlimited access to the hot NYT Now App for iPhone and iPod touch, a good way to even be offered to all existing digital and residential delivery subscribers as a free supplemental benefit.

The app shall be edited by two-time Pulitzer Prize-winner Cliff Levy and a staff of greater than 10 editors. Features will include a “Morning Briefing” and an “Evening Briefing,” daily tip sheets for news in key subject categories akin to world, national, business and culture.

Content can also be delivered in accordance with the time of day to cater to readers’ needs.

NYT Now subscribers also will have unlimited access to all NYT Now stories on NYTimes.com.

Additionally, returning readers should be ready to see what has changed with developing stories, in addition to what new stories was added since their last session. Users could also save articles to read later and share them via social media.

Non-subscribers can be ready to download the app to read headlines, articles summaries and as much as 10 free articles every month.

“It all types of comes right down to the truth that almost half our traffic comes from mobile devices, either via apps or the mobile Website,” Ms. Zebian said.

“I think it is sensible to tailor the experience to our mobile readers and to achieve them,” she said. “It is our general technique to be where our readers are and in the event that they are on mobile, we wish to manage to give them the absolute best access and experience to our journalism.”

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York