NeoMedia has launched QodeScan, a self-service 2D barcode generator that is intended to assist businesses prepare their own QR campaigns, cheaply and easily.

The generator is supplied in three versions – the free Lite edition, and paid Basic ($5/month) and Elite ($75/month) subscriptions. With each option, the variety of codes and scans a business can create increases incrementally.

As well as generating open-standard QR codes, the Elite version of Qodescan provides analytics and reporting on 40 data parameters including scans, frequency, device characteristics and site.

“QodeScan is a straightforward, self service QR generation platform that is fully supported by NeoMedia’s foundational patents, a claim that few inside the industry could make,” said NeoMedia CEO Laura Marriott. “For those seeking more advanced QR campaigns, NeoMedia continues to supply its NeoSphere barcode creation solution.”