Mood Media has launched a location-based audio technology system to assist retailers target shoppers with branded advertising while in store.

The supplier of AV equipment and music players to high street shops like Primark has added inaudible cues into its audio systems. Retailers integrate the Presence SDK into their existing iOS and Android apps so that after a consumer walks at the premises, the app picks up the signal and serves a targeted mobile advertising message to their smartphone. This can include coupons or product information.

Retailers can manage, monitor and optmise their campaigns using Mood Media’s dashboard. The corporate would not yet have a date for a ecu launch but said it’s on its way.