Online donation platform JustGiving saw traffic from mobiles overtake desktop for the 1st time during yesterday’s London marathon.

During the development, 58 per cent of traffic to JustGiving’s site came from mobile devices, both smartphones and tablets – an uplift of 41 per cent from marathon weekend in 2012. Meanwhile JustTextGiving, its SMS service, received over 12,000 donations.

 As a result, mobile brought in a record £300,000 over the process the day, up 56 per cent from last year’s figure.

“Just staring at the collection of smartphones within the crowds on Sunday brought home just how important mobile has become in mass participation events,” said Anna Kuriakose, head of product at JustGiving. “Nowhere is that this truer than within the field of giving, where we will see that mobile is driving unprecedented levels of engagement and generosity. The past year has seen a gigantic leap inside the variety of our users reaching for his or her smartphones to indicate their generosity – to offer wherever they’re and whenever they choose.”

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