The MMA has elected its new UK advisory board for you to be led by Stephen Upstone, CEO of Loop Me Media.
He takes over from Alex Meisl, chairman of Sponge, who served as MMA chair from 2008. Simon Birkenhead, director of worldwide advertising sales at Telefonica, will function vice chair. The board has split into four committees specializing in: the publication of industry data, with the intention to be led by ComScore, building a coaching programme, communications and events. The MMA Forum returns to London in November 2013 and types like Coca-Cola, Unilever and IBM have already been secured for this.
“With the united kingdom one of many leading regions in smartphone adoption and mobile advertising specifically showing significant growth of late, this is a crucial time for industry influencers to interact to drive the evolution of mobile,” said Stephen Upstone, MMA UK Advisory board chair. “The MMA plays a pivotal role on this, bringing together individuals from around the ecosystem and that i sit up for working with my new colleagues to develop strategies, standards and education pieces to drive this forward over the arrival months.”
The full list of board members:
- Paul O’Grady, communications planning manager, Unilever
- Stephen Jenkins, marketing director, EMEA, Millennial Media
- Alex Meisl, chairman and co-founder, Sponge
- Mick Rigby, managing director, Yodel Mobile
- Alex Klose, head of promoting, IMI Mobile
- Nick Marsh, VP sales and publisher development, EMEA, Mojiva
- Stephanie Griffiths, senior planner, Wunderman
- Andrew French, global trading director, Somo
- Hesham Al-Jehani, product manager mobile, Comscore
- David Hendry, director, Catch 33
- George Dixon, mobile and digital media manager, Mediacom
- James Connelly, co-founder and managing director, Fetch
All members will serve for no less than year.