Media Storm is operating with Videology to supply multiscreen TV and video media planning to its enterainment and retail clients.

Videology’s TV Amplifier ad decisioning platform integrates Nielsen’s new content measurement tools, inclusive of digital and mobile video audience segmenting and viewing data to aid create targeted multimedia campaigns. Advertisers should be in a position to supplement traditional TV campaigns with interactive components and determine reach, frequency and effectiveness of cross-device campaigns with greater accuracy.

“Online and mobile viewing aren’t going to exchange viewing on television screens, but these mediums have gotten another ubiquitous option for consumers to view their favorite programming,” said Andrea Redniss, chief activation officer at Media Storm. “These digital and mobile efforts should be incorporated into our planning tools to an analogous degree that it’s now incorporated into consumers’ lives, and this partnership with Videology helps to make this possible for our clients, particularly at this crucial television buying period.”