Lots of companies and businesses are seeing to advantages of using social media as part of their marketing plans and have therefore allowed a proportion of their budget to allow time to be invested in this area. There are many advantages to using social media marketing including cost. There may be no upfront costs directly with setting up profiles on the social media sites although it will need some time invested in to it. Social media marketing can allow you to connect with a huge number of people in real time and can also allow you to reach audiences that you may have previously not of had a way of contacting.

Often finding the time to manage your accounts can be tricky, especially if you have other jobs within the business. You may struggle and find that you are having to work in the evenings to fit it all in. If you find that you do not have the time to manage your social media accounts in-house then you may look to outsource it to a marketing agency. This will be a little more costly but often you will get a good return on your investment. Doing this will free up more of your time to do what you are best at in your business.   

When it comes to choosing a company to manage your accounts you need to be able to know that they understand your business and what you are trying to do and that you can trust them to share the right content in the way.