Pastry brand Jus-Rol has become the most recent brand to team up with Shopitize to present discounts on a lot of its high-quality pastry products. Other brands on board include Kellogg’s, United Biscuits, Aunt Bessie’s and Little Dish.

Shopitize’s cashback shopping service, delivered through its mobile app, enables brands to connect to their customers and reward them for his or her loyalty with money-off offers. To get the offers, shoppers download the iOS or Android Shopitize app and register to the service, after which receive offers direct to their cellphone. They then head for the supermarket, buy the products – they could should scan the pack to be certain they have got the proper pack size/flavour etc. that the offer pertains to – and after testing, take a photograph of the till receipt. The buyer must photograph the total receipt. A ‘stitch’ function in the app enables the patron to take photographs of diferent sections of the receipt after which stitch them together.

The photo of the receipt is then uploaded to the Shopitize mobile ecosystem via the app, where it’s validated. Importantly, the retailer plays no part within the redemption process, so there is no such thing as a have to scan a mobile barcode or enter an equivalent reference code on the till. Consumers are rewarded by cashback, either by PayPal, cheque or BACS payment. They may request a cashback payment once their savings balance reaches £5.

The Jus-Rol items on offer to shoppers via Shopitize’s cashback app include chilled and frozen puff sheets and puff blocks, shortcrust sheets and shortcrust blocks, and Jus-Rol light puff pastry.

Jus-Rol senior brand manager, Audrey Jackson-Pownall, said: “All brands have got to stand-up and take notice of the sheer power of mobile marketing, and Shopitize’s mobile-cashback couponing app now takes this to the supreme level. It is going to enable Jus-Rol to glue directly with our customers in an absolutely new way, which isn’t only powerful, but additionally fun.”