A women’s consumer magazine with mCommerce in-built have been unveiled inside the same week that Bauer has closed the doors at print magazine More!.

Digital Space has announced the launch of the free iLove interactive women’s magazine and app, in order to be delivered direct to a particular audience of 700,000 households from July.

The editorial content and advertising within the monthly mag will all contain multimedia elements, with a specific talk about driving women to download the app, scan products and purchase them immediate. The corporate has used data modelling with the aid of Royal Mail to spot women who like fashion and grace and likewise own a smartphone in order for the folk targeted could be keen to buy the goods. The corporate may be ready to track scans and purchases made via the app, making them directly attributable.

The audience shall be greater than double those of Cosmopolitan and Marie Claire, in addition to the free magazines from Stylist and ASOS. Will women be capable to argue with a free mag with interactive content selected with them in mind delivered straight to their door

It is usually available to a much wider audience online and in email editions.