Gifted2You.com, which sends wrapped gifts from artisan producers from all over the world to the door, has appointed Clash Group to roll out mobile advertising campaign for its new social gifting app.

The campaign will use rich media, location-based and in-app ads to focus on audiences. This may incorporate mobile DSP, mobile retargeting technology and e-mail and may use Impact-Mobi, which Clash Group says is the world’s first global affiliate network devoted to mobile. It aims to drive thousands of extra monthly app downloads from users who will drive long-term revenue by placing gift orders regularly going forward.

The app, available for download in additional than 12 countries for users to send gifts to individuals based inside the UK, was designed for today’s time-pressed mobile shopper, and might be enhanced by pulling in data akin to friends’ birthdays from Facebook. With this in mind, the campaign will initially target young, female professionals and Facebook users. The transparent nature of results generated by Impact-Mobi, the mobile affiliate network, means Clash Group can continually optimise the campaign with regards to genre of peers and apps used to host the ads, to drive the top-quality leads.

“We would have liked to create a mobile ad campaign that might drive awareness and downloads from the best people” said Andrew Wilmot, CEO of Gifted2You.com. “Clash Group stood out because the right agency to assist us do so, because they may offer the total range of mobile advertising technologies and services to focus on the best individuals, in addition to a pay-on-results-only contract.”