The FT has launched on Flipboard with the content accessible to all FT.com subscribers using their single digital platforml login. Users of Flipboard, that is available on iOS and Android, can be ready to access FT blogs and video.

Credit Suisse is the advertising launch partner for the app and can contribute full-page advertisements through to 30 June.

The company, which abandoned native apps, now sees mobile driving a 3rd of all its online traffic and 15 per cent of recent digital subscriptions.

Rob Grimshaw, managing director of FT.com, said: “The Financial Times’ launch on Flipboard builds at the success and recognition of our growing suite of mobile products, including the recently redesigned FT web app, offering readers an immense new channel to access FT journalism and strengthening our presence on Android, the biggest smartphone operating system on this planet. Full-page advertisements provide an extra opportunity for our clients to arrive the FT’s powerful, international and increasingly mobile audience.”