Email marketing may be known as one of the oldest forms of internet marketing, but it can also be seen as one of the most modern. Let us explain:

Smartphones are everywhere, and today the majority of mobiles can access emails on the move, and this provides an great opportunity for businesses, and email marketing can help  to ensure customers are reached even when they’re on the move.

Email marketing campaigns can be set up with mobiles in mind, and an email can include information on products or services, a letter to show appreciation for their custom, or perhaps links to website content, or perhaps even product lists.

Some people have switched marketing focus to social media, but emails will always have a place in the mobile world, and it can work to influence customers and potential customers for increased sales.