Social Media Marketing (SMM) is a relatively new way of reaching your target audience, and it’s mainly come from the billions of people using social media websites, such as Twitter, Facebook, YouTube, Instagram, Pinterest and LinkedIn among others.

This does not necessarily make it perfect for every business, but the fact is, any business can use it to generate more enquiries. On social media, individuals, possibly potential customers, can write about anything on their social media page. Perhaps they are looking to scrap their vehicle and if for instance, they post a comment on Twitter about trying to find a scrap service, a company can go directly to them and comment in a bid to persuade them to become a customer.

Of course if this is done too often for relevant searches it can look spammy, but if it’s written well, almost like a general conversation, you can increase sales.

Social Media marketing applies to a wide range of methods and techniques, but more and more people are using these sites, and it’s important to make sure your business can appeal to a wide range of audiences.