According to the research, the Nokia Lumia 920 has the proper screen sizeIn the second one 1/2 2012, the most popular size for a smartphone display was between 4.2-4.7”, with 4.5” proving to be the optimal size.

That’s in response to research by Strategy Analytics, which achieved an identical study a year earlier. Over that period, there has been a slight increase within the preferred screen size, up from 4.3”.

This reflects the best way the market have been going over the last year, with manufacturers unveiling increasingly large devices and the emergence of ‘phablets’, all of which reached a zenith last month with the disclosing of Samsung’s 6.3” Galaxy Mega.

It’s interesting to notice, however, that both Apple and Samsung’s current flagship devices actually fall outside of this preferred spectrum – the Galaxy S4, at 5.0”, and the iPhone 5, at 4.0”.

“As consumer acceptance of smartphone sizes increases, many smartphone manufacturers are making larger and greater products,” said Strategy Analytics UEP director Paul Brown.  “The intention of many makers to drive screen size up have been very clear over recent months, and there’s the potential of ‘phablets’ on the lower end of the dimensions scale to become more mainstream – especially as manufacturers work to maximise the ratio of screen to overall size, therefore providing a bigger screen on a smaller form factor.”

It’s worth noting that these preferences come specifically from exiting smartphone owners – with nearly all respondents saying they’d prefer their next phone to have a bigger screen than their current handset. People who were meaning to buy their first smartphone, meanwhile, showed a prefernece for slightly smaller devices.

Size matters less to girls, too, with males preferring their screens larger than than females.