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Improving conversions

Getting traffic to a website is the first goal but then you need to make sure that a percentage of this traffic is converting to sales or at least enquiries. When analysing your website statistics, be sure to check your bounce rate, this is often shown as a percentage and reflects the number of people that have left the site prior to interacting wi...
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Adding new content to a website

Adding fresh and relevant content to a website is vital to improve your search engine optimisation as search engines like to see a website that is constantly updated, and therefore will push it up the rankings on the search results pages. It can be hard knowin...
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Google Adwords Marketing

When it comes to online marketing, it can be a bit of a minefield. You can end up investing a lot of money in the wrong places or not investing enough in the right and therefore seeing very little return on your investment. Google Adwords is a form of online m...
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Using social media as a marketing tool

Social media is used by many of us on a daily basis. Some use it for personal use, to keep in touch with friends and family but others use it to promote a business. Social media is a great way to market your brand or company and most of it is free too, which i...
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Understanding Internet Marketing

Many companies that understand the value of internet are using this key resource to leverage their sales. These companies are using internet to satisfy the needs of their customers. Marketers are also using internet to reach as many people as possible and then...
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