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Is your website attracting the right aud...

When looking at your online marketing, it is important to ensure you understand who your target audience is. You may then split this audience up again in to those that may be interested in a specific service or product you have to offer. So how do you ensure that your website is attracting these sorts of visitors and that they are clicking on the a...
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How heat maps can give you valuable date...

When it comes to web marketing, there are so many different avenues to explore you may not know where to start. If you already have a website, you may want to gain more traffic to the site but attracting new visitors or maybe you have plenty of visitors but th...
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What are core web vitals and should I be...

Core web vitals are something that you may hear more frequently being talked about with your marketing company. They are important, which the name suggests, as they are a core part of thr website user experience. You can find out how your website performs in r...
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Are you utilising all of the marketing a...

When it comes to advertising your own business. There are so many different marketing avenues that it can be difficult to know which ones to focus on. Often the businesses that do well market across a number of different platforms so that they can reach out to...
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How to use Google Adwords effectively

Google Adwords can be a great marketing tool and although it is often not cheap it can obtain you some fantastic results very quickly. It is the most popular choice for Pay per Click advertising and once set up is easy to manage. The idea of pay per click ads ...
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