Digital Marketing – Page 8 – Diggit Mobile Marketing

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January 24, 2014

ChokaBlok Packaging Gets Augmented with ...

Tesco has teamed with creative agency Engine Creative to advertise ChokaBlok’s new range of chocolate bars via AR (Augmented Reality). Via the Tesco Discover app’s AR functionality, powered by Aurasma, shoppers can scan ChokaBlok packaging to access a behind-the-scenes video, which users are then encouraged to share via Facebook or Twitter....

January 22, 2014

eBay Updates iOS Apps

eBay has updated its iOS apps, to version 3.0 on iPhone and a couple of.3 on iPad. The key feature within the update is a unified Shopping Cart, previously only available on Android, which enables users to shop for items from multiple sellers with a single pay...

January 20, 2014

Digital Shoreditch Festival Kicks Off

Shoreditch Town Hall will host nearly all of talks Digital Shoreditch has kicked off in East London’s Tech City. Now in its third year, the 2 week festival features speakers from Google, Adobe, and Ogilvy & Mather, alongside an entire host of start...

January 18, 2014

Smartphone Shipments Overtaking Feature ...

2013 will see shipments of smartphones surpass feature phones for the 1st time globally, in line with a report from NPD DisplaySearch. 937m smartphones are projected to be shipped this year, in comparison to 889m feature phones. Smartphone shipments will gro...

January 16, 2014

SumUp Offers mPayments to Stopcocks Wome...

Hattie Hasan, CEO of Stopcocks The puntastic national female plumbers’ organisation, Stopcocks, has signed a partnership with SumUp to enable its members to just accept mobile card paments from their customers. SumUp offers its customers a free card reader t...

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