Digital Marketing – Page 53 – Diggit Mobile Marketing

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March 2, 2013

Condé Nast exec: Delivering same ad acr...

April 15, 2013 NEW YORK – A Condé Nast executive on the 2013 IAB Mobile Marketplace last week said that as publishers get a far better grasp on how to define users across multiple mediums, marketers ought to deliver platform-specific advertising. During “The Publisher’s POV: Building Engaging Experiences for Mobile Devices” session, ex...

March 2, 2013

Sat Nav Sales Decline as App Usage Incre...

iOS 6 maps with TomTomShipments of private navigation devices are in decline as more everyone is ready to download free and paid-for mobile apps that supply turn-by-turn maps. While shipments of PNDs declined by 5m between 2011 to 2012, from 33m to 28m, monthl...

February 28, 2013

Publishers remain split on native versus...

SAN FRANCISCO – An MIT Technology Review executive on the ad:tech San Francisco 2013 conference said that publishers still face ongoing challenges in relation to developing mobile applications for smartphones and tablets. During the “Why Publishers Hat...

February 28, 2013

Clear Channel Launches NFC and QR Poster...

Out-of-home media company Clear Channel has launched a nationwide campaign, developed in partnership with Creative Orchestra, to boost consumer awareness of its NFC (Near Field Communication) and QR code posters. Across 10,000 of Clear Channel’s Mobile P...

February 26, 2013

Canadian publishers eye Windows 8 to str...

April 5, 2013 Ten Canadian publishers including The Toronto Star and Elle Canada have rolled out Windows 8 applications to have interaction with readers via their smartphones and tablets. The publishers have partnered with Polar Mobile and are using the MediaE...

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