Digital Marketing – Page 49 – Diggit Mobile Marketing

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March 22, 2013

Boston Globe lets readers prioritize mos...

June 24, 2013 The Boston Globe has introduced a brand new iPhone application that was designed to entice mobile readers who need a customized option to read the publication. The publication hopes the app will provide a more seamless experience for readers consuming its content. The app is offered free of charge download in Apple’s App Store. “W...

March 22, 2013

Yahoo! Joins Forces with Vserv.mobi to E...

Yahoo! has formed a strategic alliance with Mumbai-based mobile ad network Vserv.mobi to monetize Yahoo’s mobile inventory. According to the terms of the partnership, Yahoo! will use Vserv.mobi’s network to market its mobile inventory to focus on audienc...

March 20, 2013

Ny Times unveils mobile meter to balance...

June 21, 2013 NY Times for iPad The Ny Times is planning to meter its mobile applications and let readers access as much as three articles an afternoon across any section. The change will begin on June 27. Non-subscribers could have access to 3 stories per day...

March 20, 2013

Hotels.com and King.com: 'Mobile has Tra...

Hotels.com’s Xtreme mobile booking campaignListening to the speakers at this morning’s brand and agency briefing, hosted by the MMA, it’s miles clear how quickly things have changed for the industry over the past six months. But it is all muc...

March 18, 2013

Meredith Corp. brings magazine pages to ...

June 19, 2013 Meredith Corp. is rolling out a mobile application that includes augmented reality to let readers unlock additional content from their favorite magazines. The Mom+ app works with the June and July problems with Meredith’s Parents, American Baby...

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