Digital Marketing – Page 47 – Diggit Mobile Marketing

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April 1, 2013

Sponsored mobile content puts editorial ...

July 22, 2013 Sponsored content on Forbes It is not surprising that publishers are scrambling to determine how you can monetize mobile sites and applications. Sponsored content is one approach being embraced by publishers, however the ad units have serious ramifications for publishers wishing to take care of editorial credibility. Sponsored conten...

April 1, 2013

Heineken Leverages Social Media to conne...

Heineken is kicking off a brand new mobile initiative by using “second-screen experiences” which may deliver specialized content to consumers in real-time. The company desires to create platforms that fans can use at anytime as opposed to just developing...

March 30, 2013

The big apple Times builds out mobile st...

July 11, 2013 The big apple Times readers can now access articles via Kindle Fire The New York Times has launched an application for Amazon’s Kindle Fire that gives free access to all content for the month of July. The publisher’s app gives readers access ...

March 30, 2013

Tesco, Unilever and Coca Cola Join Faceb...

Facebook has announced the formation of a UK advisory board made from brands and agency leaders with a purpose to ensure it delivers one of the best service to its advertisers. Although the gang contains chief execs and MDs from a few of the UK’s biggest ad ...

March 28, 2013

Time Inc.’s This Old House revamps ann...

July 11, 2013 The This Old House mobile content Time Inc.’s This Old Home is switching up its yearly sweepstakes this year with augmented reality, after using mobile bar codes for several years up to now. The augmented reality contest is running within the A...

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