Digital Marketing – Page 46 – Diggit Mobile Marketing

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April 7, 2013

75 Per Cent of Mobile Shoppers 'Showroom...

Footfall is not any longer a guarantee of success for top street retailers, in line with research from Tradedoubler, which found that 60 per cent of connected consumers in Europe use their smartphones whilst out shopping. Of those, vitally, 75 per cent partake in ‘showrooming’, and use their mobile to peer up information on a product ...

April 5, 2013

NBC breaks into customized news via app ...

August 8, 2013 NBC’s Today revamps mobile app NBC’s Today Show has redesigned its mobile application to focus more on customized content that keeps consumers coming back across the clock. The morning program’s app revamp launches today and includes ...

April 5, 2013

One in Two Men Use Apps to Support Their...

55 per cent of British males use apps to support their purchase decisions, in accordance with a survey from Rakuten Linkshare. Cash-back apps were most the preferred category, utilized by over 1 / 4 of fellows under the age of 45. 20 per cent of fellows aged 1...

April 3, 2013

CNN enhances in-app video experience to ...

July 29, 2013 CNN’s updated iPhone app CNN is enhancing the user experience of its iOS mobile application with new features similar to weather forecast, video sharing, added movies and easier browsing. The cable network launched the unique Apple app abou...

April 3, 2013

Low-Cost Smartphones to look Significant...

New findings from ABI research indicate that shipments of smartphones with a price less than $250 will grow from 259 million in 2013 to 788 million in 2018. Growth in developing markets may be the primary force behind this jump in growth, as people in those ma...

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