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Condé Nast's Self activates print-to-mo...

October 25, 2013 Self’s November issue Condé Nast’s Self magazine is mixing up its annual “Prize Bonanza” sweepstakes this year with augmented reality after two years of using Microsoft Tags. The women’s magazine is using augmented reality for its third annual edition of the sweepstakes inside the November issue. Self worked with...
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Vodafone Launches First Connected Car in...

Vodafone has launched its first connected electric car in India with Mahindra Reva vehicles. Drivers of the e2o can control a variety of the car’s functions using an app on their smartphone or via an internet page. Users can check their battery charge, contr...
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Scripps network exec: Business side of a...

October 24, 2013 Scripps’ HGTV NEW YORK – A Scripps Networks executive on the Media Tech Summit 2013 conference said that although mobile applications give broadcasters the way to package content, they’ve not proved to be worthwhile from a bu...
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Mobile Payments Make Up 10 Per Cent of S...

Starbucks is taking nearly 4m payment transactions through its apps each week inside the US, accounting for around 10 per cent of its total US revenue. The figures were unveiled in a conference call discussing the retailer’s Q2 results, and it was also r...
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Viacom Int'l bets on Twitter for mobile ...

October 9, 2013 MTV Europe’s Twitter account Viacom International Media Networks is creating a bigger push into mobile marketing this year, with Twitter playing a key role in how the broadcasting company ties together television and social media. Via the...
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