Showrooming is Rife in Asia
A study of 38,000 people in 43 countries has found that 33 per cent of consumers around the globe admit to showrooming while out shopping. Of these, 21 per cent said they do it with phone in hand while 12 per cent do it without. A total of 71 per cent of individuals in Asia said they’d gone in stores to match prices,TNS’s 2013 Mobile Life s...