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Showrooming is Rife in Asia

A study of 38,000 people in 43 countries has found that 33 per cent of consumers around the globe admit to showrooming while out shopping. Of these, 21 per cent said they do it with phone in hand while 12 per cent do it without. A total of 71 per cent of individuals in Asia said they’d gone in stores to match prices,TNS’s 2013 Mobile Life s...
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Reader’s Digest introduces iPhone edit...

December 17, 2013 The cover of Reader’s Digest’s Jan. 2014 issue Reader’s Digest has unveiled a brand new iPhone application for on-the-go readers as part of a bigger cross-channel revamp focused on enhancing the reader experience. Reader’s Dig...
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Gameloft Optimises 13 Titles for Galaxy ...

Digital and social games publisher, Gameloft, is to release versions of 13 of its foremost titles which are optimised for the recent Samsung Galaxy S4 smartphone. Gameloft notes that, with the recent Android 4.2.2 Jelly Bean OS, a brilliant AMOLED screen and 1...
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40pc of Men’s Health readers click thr...

December 16, 2013 Men’s Health Magazine Rodale’s Men’s Health Magazine is continuous its efforts in mobile with new updates to its digital publication that experience spurred high click-through rates. The publication recently partnered with ShopAdvis...
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OTT Traffic to be Double SMS by the top ...

The volume of OTT messaging traffic would be twice that of person-to-person SMS by the top of the year, in line with data collected by Informa Telecoms & Media. Although there are way more SMS users globally, 3.5bn in comparison with around 586.3m OTT use...
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